Well Bing has added Structured Snippets for their text ads.You can add the Structured Snippets by clicking on the “Ad Extensions” tab. In the dropdown menu next to the “Campaign” tab select “Structured Snippet Extensions”. If you already have some snippets they will appear. If you don’t have any yet just click the “Create ad Extension” button.
From there you will be able to select which “Campaign” the snippets are for and create new ones by clicking on the “Add new structured snippet” button. In the new window that open up select the correct language, and category such as “Amenities, Brands, Courses, Destinations, etc.”.Then just add the snippet values in one line at a time. The values can be from 3 to 25 characters in length, and up to 10 different values are supported per “Structured Snippet”.
Now go have some fun with your new and improved Bing Ads. If you would like to read some more on Structured Snippets, here is a link to the Bing site that has more information on them.
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